Men are playing with makeup more and more. The goal is self expression and being bad ass at the same time.

While the hustle and bustle of the week may keep us suited up and uniformed. But by Friday we are ready to pull out some of our best statement accessories and comfortable clothes.
It’s the ultimate dress up night when ur friends bail and ur dude is trippin! Feathers, sequins and kicks make every night a HOT weekend.
Exotic skins and neutral tones take center stage this summer from land to see.
Credits: Photography: Harold Mindel @harold.mindel Styling / Creative Direction: Chad Groom, Llewellyn Jenkins for THE STYLEMONSTERS @thestylemonsters Hair and makeup: T. Cooper / crowdMGMT using ECRU New York @tcooperbeauty Model: Bella Banos @bellabanos at Q Model Management @qmodels
Everyone knows that tall dark and handsome is a familiar phrase but we are adding mysterious to make the perfect man.
Who wants to be a good girl when naughty girls have so much more fun!
For decades men have donned uniforms of suits and khakis. We want to explode into a world of glam and live by our own rules, more is more.