According to designer Yara Shoemaker, “choosing to be eco-friendly is no longer an option with the changing. Producing while respecting life is impossible: we must change the paradigm, because it is no longer a question of “producing.” Humanity will only be able to survive by placing back at the heart of its activity the only notion that should have guided our lives: art. “Create” instead of “produce.”

As a brand re-defining the meaning of couture, Fovari’s latest collection sought to remind us about clouds are the cycle of water, and therefore of life. Their perfume is our soul, that of humanity. Materials are ethereal…

Architecture is the red thread of the wardrobe: vaporous cloud sleeves in taffeta, airy skirts in silk and organza, high-waisted satin pants, crepe tops.

From milky white to black with sparkling accents like that of a starry night, from the pale pink of dawn to the silver of the zenith, passing through the purple, blue, and orange of a summer rain, the choice of eco-responsible materials emphasizes refined elegance and timeless chic.

The lightness of the materials, their aerial, soft, moving beauty underline the impermanence of all life, like fleeting clouds which, through a cycle that we thought was immutable, make life rain down.

For more on Fovari:
fovari.com
Meet Sarasota’s Yara Shoemaker, Whose Brand Debuted at New York Fashion Week Last Month
Sarasota-based clothing line launches at New York Fashion Week

Article by Patrycia Afzal