Ganni’s SS 23 collection opened to the tunes of remixed tracks such as ‘Like A G6’ as Dittie Reffstrup presented a joyride about showing where the brand’s heart is: Copenhagen. “There’s a feeling about being in the city in the summertime that I can’t quite explain, the energy is pulsing, and it really gets your beat going.
It’s all about starting the morning with vibrant energy as Copenhagen’s creativity ebbs into the system. This all starts by turning up the music and getting on with your day. Block colours reflected this season’s joyful mood. The brand has long been known for its prints, block colour features strongly in the brand’s spring/summer 2023 collection – reflecting the dopamine-dressing trend we’ve seen on the streets of Copenhagen in recent seasons. The energy of the Danish capital in the summer was also represented by a wave motif, inspired by the line seen on heart monitors to signify our collective heartbeats.
In keeping with GANNI’s ethos to become the most responsible version of themselves, 97 per cent of the forthcoming collection is comprised of responsible styles. Meaning at least 50 percent of the composition is certified organic, lower-impact or recycled.
The brand has upcoming coming up with Denim giant Levi’s and upcycling with Barbour and 66°North.