Casablanca’s autumn collection debut at Paris Fashion week called for peace in a time of never-ending conflict. The contemporary luxury fashion house by Charaf Tajer is dedicated to protecting and promoting a holistic approach to design and craftsmanship. This collection is no different, with the designer finding inspiration in Damascus, Syria.


“It’s easy to see the world in black and white. Good or evil. Happiness or pain.
War or peace. But in reality, we are surrounded by nuances, colours and shades.
Last year, my friend Maya told me an incredible story about some young people in Syria 
who risked everything to find joy. They were doing something you and I would
find ordinary: partying.


Except they were trapped by the fear of bombardment. So for them,
partying was an act of courage and resistance.
Inspired, I visited Damascus — a living paradox. In between the devastation and ruins, I 
found the kindness of humanity. Generosity, relationships and renewal in the oldest capital 
in the world. It was a great reminder to celebrate life in all conditions and something we 
should all learn from. 


Let’s not think of refugees as numbers but as human beings. As equals without hierarchy or 
discrimination. Refugees carry so much from the past. The homes they left and the
loved ones they lost.
But today we have a simple choice. To accept their tragedy, or use our platform to spread 
an important message. 

We’re not saying that fashion is the solution, but we should use our voices to raise issues and 
shout loudly, and do anything we can to create a better world. 
That’s the purpose of this collection. A piece of theatre inspired by courage. A reflection of 
the pain and beauty I witnessed in a war zone.
If I talk about it, then maybe you will talk about it too. And maybe you will be touched by 
what you see. Then together, we can infuse change. For the peace”.


Charaf Tajer


We’re not saying that fashion is the solution, but we should use our voices to raise issues and 
shout loudly, and do anything we can to create a better world. 
That’s the purpose of this collection. A piece of theatre inspired by courage. A reflection of 
the pain and beauty I witnessed in a war zone.
If I talk about it, then maybe you will talk about it too. And maybe you will be touched by 
what you see. Then together, we can infuse change. For the peace”.

Since launching in 2018, Casablanca has shown seven collections with La Federation de le Mode’s Paris Fashion Week, and won the highly-coveted LVMH prize, as well as a listed finalist for both the International Woolmark Prize and ANDAM Fashion Award.

Founder & Creative Director: Charaf Tajer @charaftajer
Art Direction by: Steve Grimes @steviegrimes
Production by: La Mode En Images @lamodeenimages
Show styled by: Helena Tejedor @helenatejedor
Artistic Coordination by: Sid Oudainia Beaulieu @Sidoudainiabeaulieu
Creative Consultant: Maya Chantout @mayachantout
Casting by: Midland Agency
Makeup by: Naima Bremer @naimabremer
Hair by: Ilham Mestour @ilhammestour

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